Kaiser Permanente and Target Partner with Comcast SportsNet to Raise Awareness of K to College

With a goal to reach 7,000,000 households throughout the northern and central parts of the state, Kaiser Permanente and Target have partnered with Comcast SportsNet to raise awareness of K to College’s effort to provide all low-income students with the materials they need to be successful. Airing during various sporting events and other broadcasts, the spots feature San Francisco Unified School District Superintendent Richard Carranza in a classroom library. The campaign also reaches the public online at csnbayarea.com and csncalifornia.com.