Largest School Supply Nonprofit to Aid Local Kids With a Focus on the Homeless, Target and the County of Santa Clara Partner with the State’s Largest School Supply Nonprofit to Aid Local Kids

SAN JOSE, California – Target volunteers teamed up with the nonprofit organization K to College to give school supply kits and dental kits to all 580 kids at Olinder Elementary School in San Jose. The event was part of a new public-private partnership between Target, Santa Clara County and K to College, which will provide school supply kits and dental kits to more than 3,000 kids from homeless and other low-income families throughout the County.

Attending were a playground with hundreds of happy kids, numerous Target volunteers, Santa Clara County Supervisor Cindy Chavez, San Jose Unified Superintendent Dr. Vincent Matthews, and representatives from K to College.

Santa Clara County is home to one-fourth of the Title One population of Bay Area school children and more homeless children than any other county in the Bay Area, with 4,503 as of June 2013. “Although we live in one of the wealthiest regions in the nation, the needs among our youth and families continues to grow,” said Santa Clara County Supervisor Cindy Chavez. “That is why efforts such as this, which directly addresses poverty itself, is so crucial to our children’s success.”

This new partnership will initially benefit 3,000 students, with the County focusing on the homeless and corporations such as Target focusing on both the homeless and low-income schools. “At Target, we are committed to serving local communities where we do business,” said Laysha Ward, President, Community Relations, Target. “That’s why we are proud to partner with K to College as we work to strengthen Santa Clara County communities and enrich the lives of our guests and team members.”

Modeling the business models of food banks, K to College says the partnership is an example of how its “supply bank” model can solve the unmet basic material needs of low-income kids. “Today’s distribution is a celebration of a great effort in Santa Clara County and another example of how our supply bank model can leverage limited resources for a great impact,” said Benito Delgado-Olson, Executive Director of K to College. “Santa Clara County and its leadership in both the private and public sectors have demonstrated how these collaborative efforts can produce substantial and efficient results, but there is still much to be done.”

This year, Target, Santa Clara County and K to College will be able to assist more than 3,000 kids throughout the County. Most of those served will be homeless children and youth, a population that has increased more than 100% in the last two years in Santa Clara County. Support will also go to schools such as Olinder Elementary, which has more than 90% of its students enrolled in the subsidized school lunch program.

“These materials mean so much to our school’s students, teachers and families,” said Olinder Elementary Principal Carla Chávez Torres. “Too many of our students struggle to get the basic materials they need for class. We are grateful for this wonderful gift.” Each school supply kit contained essentials like paper, pencils, erasers, art supplies, and more. Each dental kit contained oral hygiene basics like toothpaste, floss, but also a bilingual pamphlet providing best practices for parents and kids. In addition to Target, additional major corporate partners in the region include Kaiser Permanente, Huawei Technologies and others.

About K to College

K to College, founded in 2008 by a group of UC Berkeley students and alumni, is a nonprofit public benefit corporation that models the approach of food banks to address the unmet material needs of homeless and other low-income kids, serving tens of thousands of disadvantaged kids each year. Through various partnerships and economies of scale, the program can produce up to a three dollar benefit for every dollar invested. The organization’s vision is to ensure that all children have the basic materials they need to develop, learn and thrive.

From 2010-2013, K to College has distributed more than $14,500,000 of grade-appropriate school and dental supply kits to more than 230,000 students in more than 100 California school districts. In an effort to target public school students identified as homeless and others enrolled in the subsidized lunch program, K to College partners directly with school districts to help mass distribute supplies and reach those most in need.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,856 stores across the United States and Canada, and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood