California Director—Community Investment, COMCAST NBCU
Lorena Hernandez is the California Director of Community Investment for Comcast, the nation’s leading provider of cable, entertainment and communications were she is responsible for community investment and media partnerships. Ms. Hernandez oversees the Foundation grants, Comcast community signature programs, and creating strategic partnerships and programs throughout California that make an impact in the community, including: Launching digital literacy initiatives; creating the first of its kind Fellowship programs— Chicano Latino Youth Leadership Comcast Fellowship and California and Equality California Comcast Fellowship; Comcast Community Partners—Funders Forum for Nonprofits; and, Comcast Leaders & Achievers Scholarship Capital Ceremony honoring High School students. She has received four Beacon Awards—the cable industry’s highest recognition of communications and public affairs excellence— from the Association of Cable Communicators for her innovative initiatives.
Prior to joining Comcast, Ms. Hernandez served as Vice President of the Walter Kaitz Foundation, where she led the Foundation’s Operations, Fellowship Institute, Supplier Diversity, and Grants programs. She created the Foundation’s first-ever grants program, funded the first National Ethnic Media Directory and Summit and designed the industry-wide supplier diversity program to increase contract opportunities for women and minorities. Ms. Hernandez also managed fundraising for the Foundation securing more than $10 million annually and produced the Foundation’s national diversity gala in New York City raising more than $1.4 million—considered the industry’s ‘event of the year’. As Communications Program Officer at the California HealthCare Foundation, at the time a newly created statewide healthcare philanthropic organization with a $3 billion dollar endowment, Ms. Hernandez was instrumental in creating the new communication department and managing the multi-million dollar communications portfolio. She served as Associate Director of Media Relations for Children Now, a statewide children’s policy and advocacy organization, where she successfully established Children Now as the “media and community clearinghouse” on children and family issues. The effective media and campaign strategies advanced Children Now’s legislative agenda and increased its fundraising by millions.
She is committed to enriching the lives of others through mentoring and serving on several Boards and committees, including the Women in Cable & Telecommunications, Hispanas Organized for Political Equality (HOPE), and Asian Pacific Islander American Public Affairs (APAPA).
Ms. Hernandez received a Bachelor of Arts in Communications from California State University, Sacramento.